Description
7900 Block of Wickham Road westbound, Just East of Baytree Drive in Melbourne.
This location is at the 7900 block of N Wickham Rd (westbound), just east of Baytree Drive, Melbourne, FL 32940 (Brevard County). This is a prime commercial arterial in the heart of the affluent Viera master-planned community, directly serving nearby retail plazas, medical offices, residential subdivisions, and the I-95 corridor. The 2-sided bus shelter provides excellent visibility to traffic in both directions (eastbound and westbound) for drivers, shoppers, residents, and commuters.
Nearest businesses (within ~1–2 miles):
- Wendy’s
- Chick-fil-A
- Sonny’s BBQ
- El Tesoro Cocina Mexicana
- CVS Pharmacy
- Walgreens
- Tires Plus
- bp Gas Station
- Carrabba’s Italian Grill
- Amici’s Italian Restaurant & Pizzeria
- Metro Diner
The area sees consistent daily traffic from shoppers at nearby plazas and retail centers, diners at popular chain and local restaurants, residents from surrounding upscale subdivisions, medical patients, and commuters using the nearby I-95 interchange, with the bus stop serving local transit riders in this family-oriented suburban corridor.
Traffic counts
(N Wickham Rd is a high-volume commercial arterial in Viera with strong retail and residential flow):
|
Road / Segment
|
Approximate AADT (vehicles/day)
|
Notes / Year
|
|---|---|---|
|
N Wickham Rd (near Baytree Dr / Murrell Rd, Viera)
|
~25,000–35,000
|
Brevard County / Space Coast TPO estimates for central Viera commercial segments (high retail + commuter traffic; recent data)
|
Traffic is driven by shopping, dining, medical visits, and daily commutes, with peaks during retail hours, mornings/evenings, and weekends. The 2-sided shelter captures bidirectional flow effectively.
Demographics
(Viera East / Viera West CDP area, recent 2024–2025 estimates; the bus stop is centrally located in this affluent, master-planned community):
- Population: ~30,000–40,000+ combined in Viera East & West (rapid growth continuing)
- Median age: 44.8–45.3 years
- Median household income: $92,467–$109,170
- Per capita income: ~$49,894–$60,652
- Language: Approximately 80–84% speak English only at home, while ~16–20% speak a language other than English (primarily Spanish, reflecting the Hispanic/Latino population at ~10–15%); other languages account for smaller shares.
- Other notes: Highly affluent and family-oriented (~50–60% White non-Hispanic, growing Hispanic and diverse mix, low foreign-born rate), with a strong professional, retiree, and family demographic drawn to excellent schools, parks, retail, and sports facilities in this planned community.
