Description
Southbound Simpson Road just south of the Boggy Creek/ Fortune Road Intersection.
Nearest Businesses
- Unidos Supermarket
- Key Food Supermarket
- Walgreens
- Casa Fer
- Protein Factory
- Flora Family Vet
- Acorn Mini Storage
- Villas at Fortune Place
- Other: Small plazas with services, church, and local spots on Simpson Rd.
This spot supports everyday essentials with steady local/shopper traffic.
Traffic Counts
| Segment | AADT | Year |
| Simpson Road near Fortune Rd intersection | 25,000–35,000 | 2025 |
| Simpson Road broader segments | 30,000–40,000 | 2025 |
| Nearby Fortune Rd connectors | 35,000–45,000 | 2025 |
Daily Impressions Potential: 25,000–35,000 vehicles daily, generating thousands of views (driver/passenger sightlines, bus dwell time, repeats. Southbound targets local residential and commuters to the Florida Turnpike.
Trends: Growing volumes from residential/commercial expansion and Simpson Road improvements; occasional congestion at Fortune Rd intersection; local/residential mix with some trucks. Peaks during rush hours and weekends.
Demographics (ZIP 34744 – Immediate Area)
- Population: ~66,582 (2024 est.); projected ~70,986 for 2026 (density ~1,948 people per sq. mile).
- Age: Median ~38.0 years (strong families/working adults: high under-18 and 25–44 groups).
- Gender: ~51% male, ~49% female.
- Race/Ethnicity: Hispanic/Latino ~61–65% (predominantly Puerto Rican, Colombian, Dominican—dominant group); White (non-Hispanic) ~20–36%; Black/African American ~8%; Asian ~4%; two or more/other ~3–4%.
- Income and Economy: Median household income ~$74,537; median individual ~$35,000. Poverty rate ~11–12.5%. Top industries: retail, tourism/hospitality, healthcare, construction. Unemployment ~3–4.6%; many commute north to Orlando (30–35 min average).
- Households and Housing: Average size ~3.0–3.5; median home value ~$326,000–$356,000; median rent ~$1,400+/month. ~47% married/family households.
- Education: ~26–30% with college degree or higher.
Diverse, family-oriented, growing area with strong Hispanic influence (Spanish widely spoken). Residents shop at nearby supermarkets/pharmacies and use local services—ideal for grocery, health, home, or community ads.
