For advertising agencies and media buyers looking to expand their clients’ reach beyond digital, television, radio and print, 20/20 Media Advertising is making it easier to incorporate Florida out-of-home advertising into the media mix.
With bus shelter and bench advertising locations across multiple Florida markets, 20/20 Media provides agencies with opportunities to put their clients’ brands directly into the communities they want to reach.
Put Clients Where Consumers See Them Every Day
Digital advertising can disappear with the swipe of a finger. Social media posts quickly move down a feed. Television and radio commercials run for seconds.
Florida Out-of-home advertising is different.
Bus shelters and benches remain in the physical environment throughout the length of a campaign, putting a client’s message in front of commuters, pedestrians, transit riders and passing motorists day after day.
20/20 Media specializes in these highly visible advertising formats, providing agencies with placements that can complement virtually any broader media strategy.
“Outdoor advertising gives brands an opportunity to move their message from the screen into the real world,” said 20/20 Media. “Our goal is to make it easy for agencies and media buyers to add targeted local OOH placements to their clients’ campaigns.”
Target Specific Florida Markets
One of the advantages of local out-of-home advertising is the ability to target specific communities instead of purchasing exposure across an entire market.
20/20 Media currently offers advertising opportunities throughout several Florida markets, including Central Florida communities in Osceola, Brevard, Volusia and Sumter counties, as well as North Miami Beach in South Florida.
Central Florida inventory includes locations in and around St. Cloud, Kissimmee, Osceola County, Rockledge, Cocoa, Brevard County, Deltona and New Smyrna Beach.
The company also provides access to bus shelter and bench advertising opportunities in North Miami Beach, giving agencies another option for reaching South Florida audiences.
Built for Agency Media Plans
20/20 Media’s agency program is designed to simplify the buying process.
Advertising professionals can request current availability, locations, specifications and agency rates directly from the company. Agencies can provide their own production-ready artwork, or 20/20 Media can assist with creating artwork suitable for outdoor advertising.
That flexibility allows the company’s inventory to work with campaigns ranging from local businesses and regional brands to larger advertising programs managed by agencies and media buyers.
The company also emphasizes geographic targeting, allowing advertisers to select locations based on the communities and audiences most important to their clients.
Visibility That Lasts Beyond the Click
Outdoor advertising can also provide something increasingly valuable in today’s crowded advertising environment: repeated physical exposure.
A strategically placed shelter or bench can be encountered by the same commuters, shoppers and residents multiple times throughout a campaign. Instead of relying on a consumer to click, swipe or stop scrolling, the advertisement becomes part of the environment they move through every day.
For businesses trying to build local awareness, drive traffic to a nearby location or reinforce a broader advertising campaign, that repeated exposure can make OOH an effective complement to digital and traditional media.
A Resource for Advertising Professionals
20/20 Media is encouraging agencies and media buyers to consider bus shelter and bench advertising as part of their clients’ overall media strategies.
Because inventory changes as locations are sold and become available, agencies are encouraged to contact 20/20 Media for the most current availability and location information.
For agencies looking for Florida OOH opportunities, the company has created a dedicated resource with information about its markets, advertising formats and agency buying options.
Advertising agencies and media buyers can explore 20/20 Media’s agency resources HERE or contact 20/20 Media directly to discuss available locations and campaign opportunities.
With local inventory spanning both Central and South Florida, 20/20 Media is positioning its bus shelter and bench network as an accessible addition to the media plans agencies are building for Florida clients.